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Is Blogging Dead?

First Posted: May 28, 2015, 9:01 p.m. CST
Last Updated: June 28, 2015, 6:25 a.m. CST


You can own your own Google. "What nerve!" you say. How big of an ego must you have two think you can compete with a multi-billion dollar corporation? The answer may surprise you.

Google is, after all, just a website. It's not a search engine. It's a website with a search engine behind it. Likewise, your website is also, in a sense, a search engine. A search engine is nothing more than a webpage that endorses top links. If you get people to trust what your website endorses, then you would be doing exactly what Google does. It's not necessarily that Google does what it does better than anyone else. People use Google because they’ve always used Google. Humans are creatures of habit.

Likewise, if people learned to trust JoeBob.com’s top daily endorsements of the best fried chicken restaurants, then JoeBob.com would not only be the unquestionable authority or search engine for all things fried chicken, it could also conceivably be a multimillion dollar corporation.

So go ahead. Start writing your blog. Create your own Angie's list. Your mom isn't the only person who will trust you more than they trust Google. MySpace was huge before Facebook took the spotlight. Yahoo was the primary search engine before Google was. We haven't even scratched the surface of the Internet. This is just the beginning.

You could be the next Zuckerberg.



This article was written by Brehnen Wong.

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